Magic Mail
objective
To tell the media about the release of a special episode of Harry Potter on Amediateka streaming service, dedicated to the 20th anniversary of the release of the first film about the boy wizard.
ideas and solutions
Who hasn’t dreamed of receiving a letter from Hogwarts? How about a whole parcel? In the viral promo video we shot for the special episode, the snowy owl Hedwig delivers gift sets right to the doorstep — to the homes where people are waiting for magic. In the boxes, we put Harry Potter-branded souvenirs and promo codes for annual subscriptions to Amediateka. Popular lifestyle bloggers joined the campaign. They filmed the unpacking process in Reel format, which became a logical follow-up to the promo video and attracted the audience’s attention.
Project reach on social media: 630,000 views Participants involved: 2,419
Project reach on social media: 630,000 views Participants involved: 2,419
Collaboration with bloggers
Box design
Ticket design
