We picked 10 of the most popular simple products in Samokat, such as buckwheat, sausage, pasta, pelmeni (Russian dumplings) and so on and turned them into unconventional works of art. Now, this is NFT art in neon cyber aesthetics with subtle branding.

We decided to give away the crypto products to random users and raffled them randomly among all those who had made an order with a special promo code during the promotion period.

By doing so, we made a bet on a forward-thinking audience. As a result, along with their regular orders, 10 users also received unique works of NFT art. This piqued interest in the Samokat brand and increased the frequency and average order value.

32,000 people visited the project 40% average check increase Overall project reach: 600,000