Tigermeister
objective
To come up with an original merch in collaboration with Jägermeister
ideas and solutions
Jägermeister won’t solve all problems, but it might inspire a creative solution. The legendary herbal liqueur is no longer just a hunters’ festive drink but the sponsor of music awards and metropolitan parties, as well as a trendsetter in alcohol fashion.
We used visual elements as the core of the collaboration. The familiar label with a deer with a shining cross between its antlers is a reference to the legend of St. Hubert, the patron saint of hunters. We decided to reinvent it by replacing the deer with a tiger, the symbol of our creative group, and the name with Tigermeister. The content remains the same: a 56-ingredient recipe created in the town of Wolfenbüttel, the sheer name of which sounds like alcohol being poured into a shot glass.
We released a total of 500 bottles — so fashionable and rare that people started a hunt for them.
300 bottles of Tigermeister were consumed on New Year’s Eve, and we left another 200 for the Orthodox Christmas holiday in January.
We used visual elements as the core of the collaboration. The familiar label with a deer with a shining cross between its antlers is a reference to the legend of St. Hubert, the patron saint of hunters. We decided to reinvent it by replacing the deer with a tiger, the symbol of our creative group, and the name with Tigermeister. The content remains the same: a 56-ingredient recipe created in the town of Wolfenbüttel, the sheer name of which sounds like alcohol being poured into a shot glass.
We released a total of 500 bottles — so fashionable and rare that people started a hunt for them.
300 bottles of Tigermeister were consumed on New Year’s Eve, and we left another 200 for the Orthodox Christmas holiday in January.
