objective
To rethink the role of ZHEK-art as a decorative and applied art and remove derogatory associations from it.
ideas and solutions
An interactive online museum where you can explore the subject and immerse yourself in the atmosphere of a real-life residential housing courtyard.
Swans made of tires, Cheburashka made of bottles, stumps with eyes — in the Bestiary section, you can see and get acquainted with the biographies of the outlandish ZHEK-art characters surrounding you.
Using the art constructor in the DIY section, you can create your unique work of ZHEK-art: download any background and assemble the character using the materials at hand.
The Online Museum of ZHEK-art is a large-scale multidisciplinary project with bright typography, illustrations and 3D objects, animation and a 360-degree panorama on the main page. The general message of the project is that even against the background of gray reality, there can be a place for bright original creativity, accessible to everyone and worth appreciating.
As part of a large-scale PR campaign supporting the launch of the project, we collaborated with popular Internet artists: we modeled a LEGO set — dedicated to Russian ZHEK-art — with Oleg Lego, printed a comic with Vitaly Terletsky, released a limited edition merch with Nikita Gruzovik, and published an AR mask on Instagram.
Swans made of tires, Cheburashka made of bottles, stumps with eyes — in the Bestiary section, you can see and get acquainted with the biographies of the outlandish ZHEK-art characters surrounding you.
Using the art constructor in the DIY section, you can create your unique work of ZHEK-art: download any background and assemble the character using the materials at hand.
The Online Museum of ZHEK-art is a large-scale multidisciplinary project with bright typography, illustrations and 3D objects, animation and a 360-degree panorama on the main page. The general message of the project is that even against the background of gray reality, there can be a place for bright original creativity, accessible to everyone and worth appreciating.
As part of a large-scale PR campaign supporting the launch of the project, we collaborated with popular Internet artists: we modeled a LEGO set — dedicated to Russian ZHEK-art — with Oleg Lego, printed a comic with Vitaly Terletsky, released a limited edition merch with Nikita Gruzovik, and published an AR mask on Instagram.
Project characters
Character constructor
Lego set from Artyom Bizyaev
Comic by Vitaly Terletsky
